Head of Commercial, Sales & Membership | Dubai Job Post
We are recruiting an experienced Head of Commercial, Sales & Membership on behalf of a premium, multi-site fitness business in the UAE. This is a senior leadership role responsible for driving membership growth, commercial optimisation, corporate partnerships, and revenue performance across new and existing locations.
This opportunity suits a commercially sharp, results-driven leader with strong UAE fitness industry experience and a proven track record in membership-based business models.
Role Overview:
The Head of Commercial, Sales & Membership is a critical leadership position within the senior management team. You will own end-to-end commercial performance, including membership acquisition and retention, sales strategy, corporate partnerships, retail revenue, and commercial planning for new site launches.
Key Responsibilities:
Commercial Strategy & Expansion:
- Build and execute a scalable commercial strategy to support business growth and expansion
- Lead commercial planning for new gym launches, including presales strategy, pricing, category mix, and local market positioning
- Forecast demand, membership ramp-up, and commercial viability for upcoming locations
- Identify new revenue streams and commercial opportunities
- Collaborate closely with Finance on budgets, forecasts, ARPM targets, and revenue KPIs
Membership & Sales Performance:
- Own membership acquisition, conversion, and retention across all branches
- Design and manage a performance-driven sales system with clear KPIs and reporting
- Strengthen retention programmes, member journey touchpoints, and lifetime value
- Ensure premium service standards are embedded throughout the sales and membership journey
Corporate Partnerships & B2B Growth:
- Develop and grow corporate partnerships and B2B revenue streams
- Lead negotiations for corporate memberships, sponsored seats, and partnership activations
- Identify and close strategic collaborations that enhance brand reach and commercial value
Retail & Ancillary Revenue
- Lead commercial optimisation of retail and ancillary revenue streams
- Drive category development, product innovation, pricing strategy, and brand collaborations
- Improve profitability and stock efficiency across retail and F&B outlets
Data, Reporting & Commercial Accountability:
- Own group-wide commercial dashboards, KPIs, and reporting
- Analyse sales trends, membership mix, and revenue per member
- Deliver monthly commercial insights to senior leadership
- Ensure transparent, accountable commercial performance across all sites
Leadership & Culture:
- Build, mentor, and develop a high-performing commercial and sales team
- Lead with energy, accountability, and a strong performance culture
- Collaborate cross-functionally with Operations, Marketing, HR, and Finance
Candidate Requirements:
- 5–10 years’ leadership experience in fitness, health club, hospitality, or membership-based businesses
- Proven success managing multi-site commercial operations
- Strong background in membership sales models
- Experience developing corporate partnerships and B2B solutions
- Solid financial acumen with P&L understanding
- Excellent communication skills and professional English proficiency
- UAE-based candidates only (UAE fitness / gym experience essential)
Ideal Personality Traits:
- Commercially sharp and business-focused
- Results-driven with high accountability
- Entrepreneurial mindset, comfortable in growth environments
- Inspirational, hands-on leader
- Passion for fitness, lifestyle, and performance
Package & Benefits:
- Total package: Up to AED 25,000
- Commission structure: TBC
- Bonus scheme: TBC
- Employment visa provided before joining
- Medical insurance
- 30 calendar days annual leave + UAE public holidays
- Paid annual flights as per company policy
- Free gym membership
- 5 working days per week
- Flexible working hours required
Colleagues
Dubai
Why work with us?
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Enterprising
We work as your agent to find the right fit for you. We do the work by identifying talent for the fitness client that we are the provider for. Once we have connected with you, we will present and showcase your profile. -
Communication
With our platform in place, you will be informed every step of the process. If we say we will keep you updated, we will. We know how frustrating poor communication is. Whether by email, message or phone, you will know what is happening.
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Efficiency
By working with Fit Staff Recruitment Agency we save you time and effort by acting as your agent to identify job roles that are the right fit for you.
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Experienced Team
Our team have worked in the fitness and service industry and are passionate about health and fitness. We take time to understand the job requirements we are recruiting for and can identify the perfect fit for you.
Our Approach To Recruitment
OUR APPROACH is to identify the ideal fitness professional and fit them into their model position.
We spend the time connecting with the candidate. By doing this, we save you the client time and investment by acting as the agent to find the right fit for your facility. And for the candidate, we aim to find the perfect position for you, matching your experience, qualifications and personality.
Because we’re still a growing company, you’ll get a tailored level of care that’s hard to find elsewhere. It’s less about KPI’S and more about communication, collaboration and openness.
Already working at Fit Staff Recruitment Agency?
Let’s recruit together and find your next colleague.